History of Alum Rock
In 1872, San Jose City fathers were compelled to build a magnificent tree-lined, seven-mile-long brick road from downtown San Jose to the newly designated Alum Rock Park, which was a gift from the State of California to the people of San Jose. This path can be traveled today on Alum Rock Avenue, and ARVBA embraces the historic significance of this route. (click here for more) |
Mark your calendar!
ARVBA’s Annual San Jose Salsa Festival takes place in Alum Rock Village every August. Click here for more information about his event. |
FOR INFORMATION ABOUT THE
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| Number | Restaurant |
| 1 | La Nueva Barca De Oro |
| 2 | Zapata's |
| 3 | La Guadalajara |
| 4 | El Pirrin |
| 5 | Ana's Cafe |
| 6 | Alicia's |
Thanks to everyone who participated
and attended the festival!
San Jose Mercury News Salsa Festival Photos
Directions: From 680, take Alum Rock Avenue
east to White Road. From 880, take 101
south to
Alum Rock Avenue, then go east to White Road.
No pets, please
Parking Lots for the Festival
- James Lick High School, 57 N. White Road San Jose (corner of White Road and Alum Rock Ave.)
- Roberto Cruz Alum Rock Library, 3090 Alum Rock Ave. San Jose (corner of White Road and Alum Rock Ave.)
- Behind Gloria Dei Lutheran Church at 121 S. White Road (just south of the parking lot at the Cruz/Alum Rock Library)
- Alum Rock Elementary School District Offices, 2930 Gay Ave. San Jose (just west of White Road ~10 minute walk)
- Logos Christian Fellowship Church, 4801 Alum Rock Ave. San Jose (~ 8 minute walk)
- St John Vianney Catholic Church 4600 Alum Rock Ave. San Jose ( ~ 7 minute walk - Park only in spaces close to the rectory house near Alum Rock Ave.)
Salsa Stage Schedule
12:00 pm – 1:00 pm Dancing with Bay Area Extreme DJ
1:00 pm – 1:25 pm Opening Ceremonies
1:25 pm – 2:30 pm Orquesta Saboricua
2:40 pm – 3:45 pm Latin Affect
3:45 pm – 4:45 pm Salsa Dance Lessons, Demo & Contest
4:45 pm – 5:35 pm Julio Bravo y su Orquesta Salsabor
5:35 pm – 5:55 pm Dance Winners Announced
5:55 pm – 6:45 pm Julio Bravo y su Orquesta Salsabor
Biggest and Best Festival Ever! Top Salsa Bands,
Salsa Dancing Contest, Shaded Dance Floor and Audience Seating,
Salsa-Tasting Contest, Outstanding Fun for Kids, Excellent Food and Merchandise Vendors, Shaded Al Fresco Dining, Family Fun for All,
Free Admission!
And, of course, IT WILL BE HOT!!!
The San Jose Salsa Festival is supported in part by
a Cultural Affairs Grant from the City of San Jose.
2010 San Jose Salsa Festival Photos
2010 San Jose Salsa Festival Statistics
ARVBA presented our third annual San Jose Salsa Festival in Alum Rock Village on Saturday, August 21, 2010. It was a tremendous success! Here are some statistics which demonstrate the extreme popularity of this area-wide fiesta.
Guests: 15,000!
Zip Codes Represented: 46!
Booths/Tables: 70
Volunteers: 100+
Bands: 3
Dancers: Innumerable!
Salsas to Taste: 6
Stages: 2
Kids' Activities: 10
Carnival Rides: 6
Treated at First Aid: 2 (band-aids for blisters)
Fun Level: Off the Scale!
Sponsors included Mi Pueblo Foods, McDonalds, Treasure Chest Aquarium & Pets, City Councilmember Nora Campos, County Supervisor George Shirakawa, County Supervisor Dave Cortese, New England Financial, San Jose Flea Market, Atlantic & Pacific Real Estate, Goodwill of Silicon Valley, Teezers Salon, CareMore, Reed Sparks/State Farm Insurance, Wylie Harter Photographer, Univision Radio, La Kalle, El Observador, YSI Thrift & Gift Shop, La Bamba, Expresso Limousines and the East Foothills Realtor Group.
The San Jose Salsa Festival is produced in partnership with the San Jose Redevelopment Agency which provides annual support for the event. The festival is also supported, in part, by a Cultural Affairs grant from the City of San Jose.
Watch for a new link to event photos on this site soon.
2010 Salsa Tasting Contest
Alicia's (Window # 5)
was the overall winner
(for the second year in a row).
Chalateco was a very close second to Alicia's
| Window | Restaurant |
| 1 | Chalateco |
| 2 | Plaza Garibaldi |
| 3 | El Pirrin |
| 4 | Gecko Grill |
| 5 | Alicia's |
| 6 | Zapata's |
Thanks to everyone who participated
and attended the festival!
Get ready for another Hot! Hot! Hot! community festival in Alum Rock Village!
3rd Annual San Jose Salsa Festival
Saturday, August 21, 2010
Noon to 8:00 PM
Free Admission!
Alum Rock Avenue from White Road to Millar and Manning Avenues will be closed to traffic and the Village will once again take on the festive atmosphere of an Old-Time Street Fair in a quaint Town Square.
For your pleasure, the Alum Rock Village Business Association will present:
- A full day of Musical Entertainment featuring the Bay Area’s Finest Salsa Bands performing at our huge covered stage!
- Our Fantastic Children’s Entertainment Area with its own stage and special guests!
- Our Best-Tasting Salsa Contest!
- Our Best Amateur Salsa-Dancing Contest!
- Scores of white-topped canopies will line the street – each offering FUN, FOOD, Arts/Crafts and activities for the whole FAMILY! Admission is FREE!
Main Stage Program
Noon to 1:00 PM - Bay Area Extreme DJ
1:00 to 1:30 PM - Opening Ceremonies
1:45 to 3:30 PM - Orquesta Saboricua
3:45 to 5:30 PM - Latin Affect
5:30 to 7:00 PM - Salsa Dance Demo, Lesson, Dance Contest (Dance Contest features Orquesta Borinquen)
7:00 to 7:45 PM - Orquesta Borinquen
7:45 to 8:00 PM - Closing Remarks
Salsa Tasting Contest - Noon to 4:00 or until the salsa runs out!
Children's Area - Opens at Noon for crafts and demos
Children's Stage Performances - 1:00 to 6:30 PM
Children's Carnival Rides - Noon to 8:00 PM
To pay your Sponsor or Vendor fees, you can use the Donate button at the right or mail a check made out to “ARVBA” to ARVBA, 3109 Alum Rock Avenue, San Jose, CA 95127
Support ARVBA
Would you like to support the Alum Rock Village Business Association? You can make a contribution through our safe PayPal donation system. |