History of Alum Rock

In 1872, San Jose City fathers were compelled to build a magnificent tree-lined, seven-mile-long brick road from downtown San Jose to the newly designated Alum Rock Park, which was a gift from the State of California to the people of San Jose. This path can be traveled today on Alum Rock Avenue, and ARVBA embraces the historic significance of this route. (click here for more)


Mark your calendar!

ARVBA’s Annual San Jose Salsa Festival takes place in Alum Rock Village every August. Click here for more information about his event.




2010 Salsa Tasting Contest

Alicia's (Window # 5) was the overall winner
(for the second year in a row).

Chalateco was a very close second to Alicia's

Window Restaurant
1 Chalateco
2 Plaza Garibaldi
3 El Pirrin
4 Gecko Grill
5 Alicia's
6 Zapata's

Thanks to everyone who participated
and attended the festival!


Get ready for another Hot! Hot! Hot! community festival in Alum Rock Village! 

3rd Annual San Jose Salsa Festival
Saturday, August 21, 2010
Noon to 8:00 PM
Free Admission!

Alum Rock Avenue from White Road to Millar and Manning Avenues will be closed to traffic and the Village will once again take on the festive atmosphere of an Old-Time Street Fair in a quaint Town Square.

For your pleasure, the Alum Rock Village Business Association will present:

  • A full day of Musical Entertainment featuring the Bay Area’s Finest Salsa Bands performing at our huge covered stage!
  • Our Fantastic Children’s Entertainment Area with its own stage and special guests!
  • Our Best-Tasting Salsa Contest!
  • Our Best Amateur Salsa-Dancing Contest!
  • Scores of white-topped canopies will line the street – each offering FUN, FOOD, Arts/Crafts and activities for the whole FAMILY!   Admission is FREE!

Main Stage Program

Noon to 1:00 PM - Bay Area Extreme DJ

1:00 to 1:30 PM - Opening Ceremonies

1:45 to 3:30 PM - Orquesta Saboricua

3:45 to 5:30 PM - Latin Affect

5:30 to 7:00 PM - Salsa Dance Demo, Lesson, Dance Contest (Dance Contest features Orquesta Borinquen)

7:00 to 7:45 PM - Orquesta Borinquen

7:45 to 8:00 PM - Closing Remarks

Salsa Tasting Contest - Noon to 4:00 or until the salsa runs out!

Children's Area - Opens at Noon for crafts and demos

Children's Stage Performances - 1:00 to 6:30 PM

Children's Carnival Rides - Noon to 8:00 PM

Info? 408-272-7008 or JudyET@earthlink.net


2010 Event Poster


Media Information


Event Details


Sponsor Letter


Sponsorship Application


Vendor Application


Demographic Information


Event History


2009 Festival photos


2008 Salsa Festival Gallery


To pay your Sponsor or Vendor fees, you can use the Donate button at the right or mail a check made out to “ARVBA” to ARVBA, P.O. Box 731470, San Jose, CA 95173-1470.
Interested in membership?

Find out more about ARVBA membership, and how you can join our association. Please click the Members link to download the application. You can pay your annual dues on our Payments page.


Support ARVBA

Would you like to support the Alum Rock Village Business Association? You can make a contribution through our safe PayPal donation system.