In 1872, San Jose City fathers were compelled to build a magnificent tree-lined, seven-mile-long brick road from downtown San Jose to the newly designated Alum Rock Park, which was a gift from the State of California to the people of San Jose. This path can be traveled today on Alum Rock Avenue, and ARVBA embraces the historic significance of this route. (click here for more)

ARVBA’s Annual San Jose Salsa Festival takes place in Alum Rock Village every August. Click here for more information about his event.

Map

The Alum Rock Village Business Association covers Alum Rock Avenue from 101 East, heading east through Alum Rock Village, and ends at Manning/Millar Avenues. Please use this map as a reference to the area.