In 1872, San Jose City fathers were compelled to build a magnificent tree-lined, seven-mile-long brick road from downtown San Jose to the newly designated Alum Rock Park, which was a gift from the State of California to the people of San Jose. This path can be traveled today on Alum Rock Avenue, and ARVBA embraces the historic significance of this route. (click here for more)

ARVBA’s Annual San Jose Salsa Festival takes place in Alum Rock Village every August. Click here for more information about his event.

Board of Directors

The board of directors for the Alum Rock Village Business Association is comprised of organization members and local business owners.

Executive Officers

Frank Cortez
President
TC Aquarium and Pets - (408) 254-8474
fcortez@arvba.org

Lisa Regua
Vice-President
Teezers Salon - (408) 258-3522
lregua@arvba.org

Evan Regua
Treasurer
Teezers Salon Ind. Cont. - (408) 258-3522
eregua@arvba.org

Directors

Sal Cortes
Ingles de Volada - (408) 251-6290
scortes@arvba.org

John Dumas
Minds of the Future Salon - (408) 923-1140
jdumas@arvba.org

Tanya Freudenberger
Community Volunteer – (408) 509-0316
oldhippie1747@gmail.com

Jasmin Molina
Gigi's Flowers - (408) 254-2592
event@jasmindesign.com

Monica Rivera
Mira Bella Salon – (408) 251-1700
mirabellahairsalon@yahoo.com

Juanita Rosales
Guadalajara Flowers – (408) 923-5296
rsalvador95@yahoo.com

Reed Sparks
State Farm Insurance
(408) 923-2055
rsparks@arvba.org

Hector Villablanca
Villablanca Photo – (408) 218-4510
fotovillablanca@yahoo.com